Sector - Media and Entertainment Skills Council [MESC]
Total Number of Qualification Pack (QP) - 65
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ABOUT MEDIA AND ENTERTAINMENT SKILLS COUNCIL
Media & Entertainment Skills Council (MESC) is a Not-for-Profit Organization, registered under the Societies Registration Act, 1860. The Council has been promoted by Federation of Indian Chambers of Commerce & Industry (FICCI) with financial support by National Skill Development Corporation (NSDC). MESC (FICCI) has a mandate to create 11.74 lakhs (1.2 mn approx.) skilled workforce by 2022 and contribute to the National Skill Mission of creating 500 million skilled workforce by 2022.
Media & Entertainment Industry is a growing at an exponential rate but at the same time it is grappling with many Skill Development Challenges including a huge supply-demand gap both in terms of quality and quantity of workforce. Media & Entertainment industry employs approx. 16 lakh people and is expected to increase on the back of the industry and rise in media consumption. Employment is expected to grow by 13% by the end of year 2014. The trends which have been sighted to impact employment and skills requirement.*
Growth in Channels(Digitization of cable).
Increase in Time Spent and Growth in Regional and Tier II, Tier III markets.
Emergence of new platforms for consumption egs. PC’s Tablets, smart phones etc.
Growth in foreign participation pursuant to more liberalization of FDI norms
Growth in Cost Competitiveness
FICCI being an premier Industry Association has taken the initiative of incubating the sector skill council in Media & Entertainment. FICCI seeks to address the following key issues in Media & Entertainment sector through MESC:
AVAILABILITY OF SKILLED & EMPLOYABLE RESOURCE
ABSENCE OF STANDARDS (NOS) -Lack of Employable resources due to low awareness and non existence of a standardized and quality curriculum across the handful of institutes.
ABSENCE OF INFRASTRUCTURE SUPPORT -Shortage of overall infrastructural support – lack of adequate and world class production facilities, trained manpower, training institutes to meet the skill gap.
EXISTENCE OF UNORGANISED MANPOWER in large numbers thereby affecting the GDP of the country.
*Source : FICCI KPMG Report 2012
Objectives The Media & Entertainment Skills Council has been formed with the following objectives:
Identify skill development needs and prepare catalogue of skill types
Develop National Occupational Standards
Develop Quality Assurance Framework
Develop a well structured ”Labour Market Information System”
Standardization of affiliation, accreditation and certification process.